image of studio atmosphere (for a game development company)

Which is better, Leonardo AI or Midjourney?

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1. Pricing & Cost per Image

  • Midjourney: Starts at $10/month for ~200 fast images (~5¢/image). Higher plans reduce cost, but it’s still several cents per image.
  • Leonardo AI: Uses a token system. On paid plans, images average ~0.7–1¢ each, making it 5–7× cheaper than Midjourney. Free users also get daily tokens.

2. Creative Control

  • Midjourney: Offers advanced prompt parameters (aspect ratio, stylize, seeds), plus Style Reference and Style Tuner for consistent looks. Great for artists who want fine-grained control.
  • Leonardo AI: Provides multiple models, including SDXL and custom fine-tuned options. It’s flexible but relies more on choosing models than prompt parameters.

3. Editing & Workflow

  • Midjourney: Built-in editor supports inpainting (“Repaint”), outpainting/pan/zoom (“Reframe”), and remix inside the UI.
  • Leonardo AI: No full editor like Midjourney’s yet, but offers model management, fine-tuning, and upscale/refinement tools.

4. Licensing & Ownership

  • Midjourney: You own outputs, but companies earning over $1M/year need Pro or Mega. Public images are remixable unless generated in Stealth.
  • Leonardo AI: Outputs belong to you under its ToS, with fewer business restrictions. Private generations are available on paid plans.

5. Accessibility

  • Midjourney: Requires a subscription after the free trial (about 25 jobs). Runs via web and previously Discord.
  • Leonardo AI: Offers ongoing free daily tokens and paid plans for heavy use. Web-based, no Discord required.

Bottom Line

  • Choose Midjourney if you want hands-on style control, a polished editor, and community-driven workflows.
  • Choose Leonardo AI if you want affordable, ongoing free usage and flexibility with models, especially if per-image cost matters most.

Leonardo AI vs. Midjourney

Feature Midjourney Leonardo AI
Pricing $10–$120/month (~5¢ per image Basic) Free tier + $12–$60/month (~0.7–1¢ per image)
Creative Control Advanced parameters, Style Tuner, Style Reference Model selection, fine-tuning, flexible but fewer parameters
Editing Tools Repaint, Reframe, Remix editor Upscaling, refinement; no full in-app editor
Licensing Ownership; restrictions for >$1M revenue, Stealth for privacy Ownership under ToS; private generations on paid plans
Free Access Trial (~25 images), then paid only Ongoing free tokens + paid tiers

midjourney
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